In 1983 children’s television was deregulated. This means children could appear in ads and more products could be marketed to children. How did this effect the children? What did this do to the economy?
Technologies started to improve that this time as well which meant improvements in television, video games and overall graphics. With television more popular, companies thought of creative ways to promote their shows. Toys of children’s favorite characters were added to children’s meals at fast food restaurants, video games, school supplies and room decorations are also ways companies market their products. The economy improved once companies started doing these things.
In 1979, McDonalds started promoting movies on their packaging. The movie was Star Trek. Happy meal boxes were designed with scene and characters from the movie. There was different boxes for different scene and characters which kept kids coming back. They wanted to complete the collection. That helped McDonalds and Star Trek. From 1988-2007 Disney characters and movies were on boxes. Toys also started at this time. Disney did not renew their contract with McDonalds because Disney wants their characters to promote healthier foods.
So what does this mean for children? This influences children to be more like their favorite character because one of their favorite food places enjoys it too. This means they live in a world of advertisements. They constantly see new games, movies and toys. I don’t believe that this harms children. Parents still have control over their children’s actions. I think its up to the parents to decide when to draw the line when it comes too buying everything just because of who or what is on it. Some claim children are spending more time playing video games and watching TV then playing outside. Well parents have control over that. Yes, TV and video games can still be a part of the childs life and some are even educational. The world doesn’t need to revolve around the media but people can choose to make it that way.